Our BeliefInvestment Philosophy & Process

As a Wealth Advisor, I am often asked: “What stocks do you like?”, “Where do you think the market is going?”, or whether I know the name of a mutual fund manager who knows when the next correction will happen.
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These people have taken to heart the message Wall Street has conveyed for decades: giving investment advice comes down to making a forecast — they want an advisor to look into a crystal ball and predict the future.

I have found that our clients are not well served by this type of advice. I owe it to them to consider an approach that makes no predictions, but that uses principles grounded in academic finance. An approach that avoids the risk of speculation and is based on solid theory and decades of empirical research.

I embrace 4 core beliefs:

1- Capital markets work and security prices reflect all publicly available information. Any investor has the chance to capture the same capital market returns.

2- Broad diversification across a range of asset classes that are most appropriate for a person’s individual goals, time horizon, and tolerance for risk, is crucial. The whole is greater than the sum of its parts.

3- The best way to add value over benchmark returns is by structuring portfolios around dimensions of expected returns. A dimension is a factor that explains persistent & pervasive differences in returns through time.

4- Our philosophy strives to provide a better investment experience by focusing on things we can control, like reducing costs and taxes, and wrong guessing.

A financial advisor’s role is not just to deliver investment performance, but to build relationships based on trust. The best way to build trust is by helping clients make smart decisions about their money. Speculating about the future is not a smart decision. Advisors cannot promise accurate predictions of securities prices or manager performance and trying to build a relationship based on promises you cannot keep seems foolish.

A strong belief in markets frees us to think and act differently about investing. By evolving with advances in financial science, we strive to deliver long-term results for investors.

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Destin Office
Main: 850-990-0618
Conf: 850-297-1837
Fax: 850-852-0131
1234 Airport Road, Suite 121 Destin, FL 32541
St. Petersburg Office
Main: 727-369-6151
Text: 727-496-4963
200 Central Ave, 4th Floor, St. Petersburg, FL 33701
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All investing involves risk, including loss of principal. There is no guarantee the investment process will lead to profits. Past performance of any security or strategy is no guarantee or indication of future results or performance. Market conditions change continuously.

Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC  (“RFG Advisory” or “RFG”), a registered investment advisor. BayView Private Wealth and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.

RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

RFG Advisory Part 3, Form CRS, RFG Advisory Form ADV, Part 2A, Investment Advisor Public Disclosure, RFG Advisory Privacy Policy.

Insurance products and services are offered through several insurance providers, including RFG Solutions LLC, an affiliated company of RFG Advisory.

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